• 2020 Census Advertising Campaign Expands to Reach All Audiences

    The 2020 campaign is the largest ever and is based on the most robust research program ever implemented for decennial census communications.
    United States Census 2020

    2020 Census Advertising Campaign Expands to Reach All Audiences

    The U.S. Census Bureau today expanded its massive multimedia advertising campaign across the nation. The campaign is designed to reach over 99 percent of the nation's 140 million households with messaging about the upcoming 2020 Census and the importance of responding. Invitations to respond will arrive March 12-20, 2020. Almost every person living in the United States will be reached an average of 40 times during the lifetime of the campaign, which will take place on television, radio, newspapers, online, and at outdoor locations such as billboards and bus stops.

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    "We are very excited to see our 2020 Census awareness campaign rolled out across the country," said Census Bureau Director Dr. Steven Dillingham. "We've done our research, taken time to listen to stakeholders and experts, and developed a communications and advertising campaign to truly reach everyone."

    While ads for reaching multicultural and hard-to-count populations have been running since mid-January, the newest ads are designed to reach everyone. The advertising launched in a variety of media including digital, print, and radio on Feb. 17. Televised ads will be broadcast nationwide during highly rated television programming on all major cable and broadcast networks. The ads, which will show that responding to the census is easy, safe, and important, are part of the over $500 million public education and outreach campaign that is designed to increase response to the census. Continue Reading...

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    Mark Your Calendar: Important 2020 Census Dates

    • March 12-20: Initial invitations to respond online and by phone will be delivered by the U.S. Postal Service. Areas that are less likely to respond online will receive a paper questionnaire along with the invitation to respond online or over the phone.
    • March 16-24: Reminder letters will be delivered.
    • March 26-April 3: Reminder postcards will be delivered to households that have not responded.
    • April 8-16: Reminder letters and paper questionnaires will be delivered to remaining households that have not responded.
    • April 20-27: Final reminder postcards will be delivered to households that have not yet responded before census takers follow up in person.
    • May 13-July 31: If a household does not respond to any of the invitations, a census taker will follow up in person.

    Important Dates

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    Contact the Public Information Office for media inquiries or interviews. 

    About the 2020 Census

    The U.S. Constitution mandates a census of the population every 10 years. The 2020 Census will count everyone who lives in the United States as of April 1, 2020 (Census Day). Census statistics are used to determine the number of seats each state holds in the U.S. House of Representatives and inform how billions of dollars in federal funds will be allocated by state, local, and federal lawmakers annually for the next 10 years. 

    This is an official email from the U.S. Census Bureau. If you have any questions or comments, please contact us (http://www.census.gov/about/contact-us.html).  
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